Dewar's is a Scotch brand that is recognized globally; what Dewar's in Lebanon decided to do is launch a 'Worth Doing Campaign' to save Lebanon's heritage. So....
WHAT DID THEY DO?
What they did was they located the houses with old architecture around Lebanon and helped preserve them. So how is Scotch relevant to heritage?
I guess it's because Dewar's as a company has a long history since it was founded in 1846 and that the product hasn't changed so "heritage" is a very relevant topic to chose here, and is more in-context than out-of-context.
Watch the campaign & it's results =]
For more information you may read:
TimeOutDubai
or visit Dewar's Official Website
