Advertising Principles - Red Bull new can campaign


The Red Bull new can project campaign, was a small project given to us in the first advertising course we took in uni. 
This small campaign was about creating a new can and launching it to the public 

Our Big Idea : Red Bull PlusRed Bull Plus is a mixed drink of Rec Dull and Grenadine. Target Audience: students of the American University of Sharjah 


 
The execution: The best way to reach the students is to create an awareness and involvement. What we chose to do was to make a bond for the students while creating the commercial. We picked students from AUS itself to make faces that express any kind of emotion holding the Red Bull Plus bottle that we will launch.
Th execution video: 







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