Coca-Cola's happiness

Apologies, apologies....

It has been a while, NO. it has been SO LONG since I last blogged, and I'm so glad I'm back !
Hello, family, friends, readers, fellow bloggers and Helen !

Today's post is dedicated to my cousin, my number one fan that keeps on telling me to blog and write !

This post is a bit old, but I wanted to share it with you guys.

I don't know how but I have to applaud Coca-Cola  for looking and digging deeper to give people the dose of happiness needed. The simplest things are always the best things in life, it's the simple things that make us happy, and it is the simple things that Coca-Cola provides.

Coca-Cola probably has the best research department cause what they keep on acknowledging and using those things to their advantage is really spectacular.

For example, they used the separation of friends in India and Pakistan to bring people together and "open happiness"

Then, what shocked me even more, was when they looked at those laborers. This is a really good video. Coca-Cola continues to show its humanitarian side and how it is not just a cold-drink brand, butut a brand that spreads a smile and cares.

Finally, who thinks of the freshmen students that enter universities eveeery semester? 

They are always ignored, looked down upon, we think that they are FRESHMEN ! as if that word is an insult which is absurd because we were all freshmen once. Or did you all forget ?

Coca-Cola obviously did not !!!

Do you guys have more Coca-Cola videos you like?

Which are your personal favorite?

I would love to hear from you.

Love, 

Sandra

Dewars - A heritage worth reviving

For those of you who live in Lebanon you probably know about this by now, but for those who don't, I will briefly explain what Dewar's is then move on to what they are doing.

Dewar's is a Scotch brand that is recognized globally; what Dewar's in Lebanon decided to do is launch a 'Worth Doing Campaign' to save Lebanon's heritage. So....

WHAT DID THEY DO?
 What they did was they located the houses with old architecture around Lebanon and helped preserve them. So how is Scotch relevant to heritage? 
I guess it's because Dewar's as a company has a long history since it was founded in 1846 and that the product hasn't changed so "heritage" is a very relevant topic to chose here, and is more in-context than out-of-context.


Watch the campaign & it's results =]

For more information you may read:
TimeOutDubai

or visit Dewar's Official Website

Nike for the World Cup

So the World Cup starts tomorrow ! WHO'S EXCITED !!!!
yes, I bet all of you are, my Instagram, Facebook, Twitter, Tumblr and even Whatsapp and BBM are turning into nothing but the flags of the countries, I've seen Italy, Brazil, and Spain. Of course I've seen more but I honestly can not recall. No-one is posting anything other than football !

And I'm of course in my own bubble still recalling my university graduation and missing my friends. 
Oh well...

Now, back to the main topic !

Have you guys watched the newest Nike commercial  !!! I am absolutely IN LOVE WITH IT !
* I hope I like football & the World Cup as much as I'm loving the ad's*
This commercial is SOMETHING ELSE !

But, something is confusing me, I understand that NIKE has launched a commercial that goes with the trend, but it is not a sponsor of the World Cup !
Anywaaaaays good job Nike ! Because when I watched this commercial I thought that they are a sponsor !

The best thing about this commercial is that it's animated ! ANDDDD I love how they kicked out the players from their fame then portrayed what they would be if they weren't all famous football players ! (That was smart)
So, good job Nike !

Enjoy the show guys !

Oh and one more thing, I love how in the end the "big boss" Ronaldo (yes, I had to research to know who he is, because I'm football illiterate)  told them that the clones play like it's a job, and you play like it's just a game !

It kind of spoke to me, because you only really succeed doing something you enjoy and love ! If you think of your job as just a "job" then you won't really go anywhere. 

I guess that is my advice for everyone. 

If you're just entering university, then learn or chose a major that you love ! 

If you're working, find a job that suits your personality, something that drives you crazy, and won't stop you thinking about it !

For more information of the World Cup's partners / Sponsors Click Here

I really enjoyed this, did you?
Love,
Sandra

Samsung S5

Since the FIFA world cup is just around the corner and I don't know who to support, I might need your help !
I would love to  hear from you, and hear your advice to know who should I support and why !









We were all bombarded with Samsung's S4 commercials or more likely their in-stream ads on YouTube;
In case you don't remember or didn't see them
here is one:

Now, one year later, Samsung is launching a new phone ! The S5 !
But this time, with The FIFA World Cup just around the corner, Samsung created a twist. With good imagination came a great story and used the best football players to their side.
Four minutes may be a lot for a commercial, but four minutes is not a lot for such a commercial !

I mean, I don't even know or  understand football but this was just THE COOLEST THING EVER !
Every enhanced criteria, or factor that Samsung has fixed, was shown in this commercial !

Football will save the planet ! 

Before this cmmercial I would've thought WHAT ARE THEY TALKING ABOUT !!! NO WAY !

But now I think: HELL YEA IT WILL ! LET'S WATCH THE WORLD CUP !!!

Hmmm who should I support? 

I would love to hear from you  !

Love, 

Sandra 

Coca-Cola's Social Media Strategy

What? Coke left happiness alone ?
HOW COME !!!!

I'm just kidding, if you are a regular reader you'd know how much I ADORE Coca-Cola's happy ads and praise them however this is a bit different. Coca-Cola released this 'Social Guard' to keep people away from social media.

Even though I don't see the relation to Coke's mission of happiness, but this is nice

What do you think?
love,
Sandra 

I Am Not a Weapon Campaign - Lebanon ( Hashtag Revoltion part 3)

This is my third and last hashtag revolution post. The first was : JACKIE CHAMOUN CAMPAIGN 2014 - LEBANON ( HASHTAG REVOLUTION PART 1) then came STRIP FOR CHANGE CAMPAIGN - LEBANON (HASHTAG REVOLUTION PART 2 ) and today comes the I Am Not a Weapon Campaign.

Domestic Violence. Two very heavy words put together. March became the month for Domestic Violence awareness in Lebanon. This issue has become very sensitive, for many mothers and daughters have gone through domestic violence and have not spoken of it because of fear. Most of the time when someone outside tries to interfere and fix a problem inside a family, the words "Do not interfere, it is a family situation, we will handle it" is said. Sometimes the violence does not only cause scars but also DEATH.

Protests happened in March for the Lebanese Government to enforce its law to protect the woman.
Here are some pictures from the protests and the online #BeatDomesticViolence Campaign

Strip for Change Campaign - Lebanon (Hashtag Revolution Part 2 )

This is my second post about the Hashtag Revolution. The first was  Jackie Chamoun Campaign 2014 - Lebanon ( Hashtag revolution part 1).

The reason for this title is due to the fact that hashtags ( #) have become so mainstream and so powerful ! Also, the word revolution was added because when I first researched for the #stripForJAckie pictures I ran into the I Am Not Naked Facebook Page that showed how the #StripForJackie became #StripForChange and now it has become #BeatDomesticViolence

Today's post is about #StripForChange. The concept of these pictures is that there are so many problems that should be addressed in today's world and nudity should be the least of our problems.
Pictures were taken from Lebanon, Paris, Boston, London, and  Montreal.

The pictures may not address issues precisely, but in my opinion they do address issues unconsciously. For example, when I looked at the sentences "I am a dancer" or " I am a student" I thought about how underestimated we are. "I am a woman" gave me the feel that feminism is taken very lightly, our role as women is still being mocked and laughed at.

If you got any other thoughts let me know,
I loved the average Joe picture, who did you?
love,
Sandra