Being in the world of advertising, and learning about it you can not help but look at all the amazing campaigns every brand does for itself. Starting with Coca Cola onwards....
Talking about fizzy, soft drinks, one normally thinks of Coca Cola and Pepsi. What about 7up? Mountain Dew? Sprite? Fanta?....
I came across an AMAZING, EXPERIENTIAL video for Mountain Dew and asked myself why we never covered this brand in class ?
Watch the video before I go on my philosophical journey about Mountain Dew =D
Differentiating itself by being a "sports soft drink" Mountain Dew definitely found its equity position in the market and mind of the consumers. When you visit their site you just realize it and it hits you that it's so true because all their campaigns, events, ad's and promotions are about being active in sports ! Not just having the energy but being athletic !
Anyways watching the video made me just want to jump in to that ramp and dive into the swimming pool !
Click here to go to Mountain Dew's website
Hope you enjoyed this
-Sandra
Talking about fizzy, soft drinks, one normally thinks of Coca Cola and Pepsi. What about 7up? Mountain Dew? Sprite? Fanta?....
I came across an AMAZING, EXPERIENTIAL video for Mountain Dew and asked myself why we never covered this brand in class ?
Watch the video before I go on my philosophical journey about Mountain Dew =D
Differentiating itself by being a "sports soft drink" Mountain Dew definitely found its equity position in the market and mind of the consumers. When you visit their site you just realize it and it hits you that it's so true because all their campaigns, events, ad's and promotions are about being active in sports ! Not just having the energy but being athletic !
Anyways watching the video made me just want to jump in to that ramp and dive into the swimming pool !
Click here to go to Mountain Dew's website
Hope you enjoyed this
-Sandra
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