Apologies apologies for not blogging for SO LONG !
To get back on track I decided to blog about this ad that came across me a couple of days ago.
While speaking and learning about Hofstede's models of culture my professor showed us this ad.
I personally liked it but found it not as nice as it should have been. Maybe my arab personality kicked in, because if someone created an ad that said BEBSI not PEPSI we would get mad and even though I say my P's as P's and NOT B's I would still take it personally; but every culture has its own personality. This ad however, is very smart and in my opinion the creative team behind this stepped on needle grounds to reach to this ad, simply because humor itself is very critical.
This ad is very humorous and Pepso used humor to their own benefit and not in a joking manner as if they are laughing at the consumer.
Love,
Sandra
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