Visa launched a 48 second video that is played before most Youtube videos today.
This video just puts a smile on my face every time I watch it, cause not only does it shows how welcoming the Brazilians are, but it has a small pitch of humor.
Throughout the commercial Visa aims to show two things, the first: is that your identity is on the visa, this is shown when the barber holds the Visa and recognizes the football player Paolo Rossi. The second is that everyone is welcome to open a Visa account, which is CLEARLY said in the copy: ' A World Cup in Brazil is like Visa, Everybody is welcome.'
The most important aspect of this commercial is that Visa used this international event to help broadcast their message and make it easy to understand and put together.
I love the integration of ideas and the relationship :)
Here's the commercial,
Hope you enjoyed it
-Sandra
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