on Saturday, 22 February 2014
After watching a couple of Superbowl commercials I can say that I have found two that I am completely IN LOVE WITH !!!

The first one I would like to share is Microsoft.
As you all may know we live in an everyday changing world and that is due to the technological innovations we or others create. Some are always updated with the newest gadgets in stores and some aren't that's just how the world functions and works.
So what is technology and where will we stop? answer to both questions is infinite and unknown.

I guess everyone would agree that technology has been used for good causes, with the use of technology we are creating a happier, and better life for people especially for those in need. I am sure that my parents never thought that a handicapped person can ever be able to drive, or a blind person would be able to use a computer just as normally as a regular one, but they are !

Microsoft's ad really touched my heart and affected me, because it made me realize how vast the category of technology is. It's not just gadgets that have to do with sports, phones, music it's becoming educations, helping families come together and so on.


I hope you liked it as much as I did,
Love,
Sandra 
We all are familiar with the Doritos chips.
Another Superbowl commercial that I really liked was the Doritos, mainly because it is funny and this kind of humor would actually make everybody laugh and not just a small sector of people. [In advertising we learn that it is really critical to make a joke, or use humor mainly because some people might get offended, and not like it; HOWEVER Doritos did it ! YAAAYY ]

Doritos launched two commercials during the Superbowl but the second one is my favorite !

The first one :

& my favorite :

Tell me which one did you like more,
and if there are any more ad's you liked from the Superbowl let me know :)

Love,
Sandra
on Wednesday, 19 February 2014
We, as humans, always long for the feeling of hope. Hope in anything , whether it is a cure, in love, in a solution of a problem, it is just a part of us to always have and want hope.

What's better than the feeling of helping out others, or being there for the ones you love, or participating in something you may not help or make a HUGE difference in but just participating and knowing that you're there present in that time and place makes you feel like you did a difference.

Every year every since I was 12 I have participated in the Terry Fox Run. For those of you who do not know about the Terry Fox Run, or Terry Fox himself here is the story:
Terry Fox was a Canadian athlete who was diagnosed with Cancer in his knew and was told that he had only 50% chance of survival. So he got an artificial leg and started walking again.
That was when the Marathon of Hope started where he ran to raise money for cancer research.
He wanted to run the length of Canada just to raise awareness, even though he had intense pain, bruises, and blisters he still did it. Despite his treatments Fox passed away in 1981 where his funeral was broadcasted across Canada and that is how he became a legacy.
The man who ran Canada.


What amazes me is not only his story but the event itself is held every year, and every year I do not see one single advertisement, not a commercial about when it will be held. The only thing that is done to raise awareness and let the people know of the event is that the newspapers write about it.
That is it. That is how everybody knows, that is how their calendars is booked and everything is set.


Nothing is better than running for a good cause,
Love,
Sandra
on Wednesday, 5 February 2014
When did we stop thinking that we are beautiful ?

One of the strongest statements just put in one commercial. Dove has done it again and again ! and as a brand it will continue to do it, because the older we grow the bigger our perception of our "faults" grow.
Isn't that just sad?
That just breaks my heart to how true it is.

Every brand targetting women has tried to give an image that it can 'fix you', make you look better but no brand other than Dove said ' Wait a minute look at yourself ! LOVE yourself, because you are beautiful'

Every campaign Dove launches is stronger than the previous one, and that is something they deserve a round of an applause for

Notice how real the videos captured are, they are REAL WOMEN ! 
Also a very amazing twist came in the video when the 'older' women don't want to have the camera on their faces while the children are not camera shy and are just too cute, and too beautiful  to be true


Please take care of yourself,
As a woman you are beautiful inside out !
Believe it
no matter who you are and where you came from, DO NO let anyone tell you otherwise.

Love,
Sandra
on Sunday, 2 February 2014
This is one of the funniest commercials  I must have ever seen. Not only is it funny but it sends out the message ! 
We are constantly told not to use humor in Advertising, just to be sure not to offend people, or not make the wrong joke. In a way that is the right thing to do for not everyone see's or looks at a message from the same perspective. 
However,  the Egyptians took the risk and succeeded. 
Well done !



Hope you had a good laugh
Take Care & Eat your cheese
Love,
Sandra