DIFF 2013

on Sunday, 15 December 2013


It's time for the annual Dubai Film Festival again, and just like I did for the Abu Dhabi Film Festival, I will discuss the DIFF.

Silent ad's are always the most capturing with the music, the scenery, and the narrative. I don't know about others, but silent ad's always make me interested and I put in all my effort to understand and capture the main point.

The thing that I loved about this ad the most is the theatrical play that was used and the music that was integrated with it. The music is SO Middle Eastern that you quickly understand that it is something to do with Middle East.

The Gold is also another symbol that was used within this trailer, the COLOUR gold stands out from the white allowing all your attention to be on the ad itself.
Finally in the last scene the gold is explained by the number 10, which reflects the 10th year that the Dubai Film Festival happens.

The theatrical, typographic trailer is just mind and eye capturing.




Hope you enjoyed it,
Sandra

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