I SAY APPLE YOU SAY?
Innovative !
Easy to use !
White !
Sophisticate !
My brand associations with apple can go on and on and yours may too !
I'm a huge fan of apple's commercials only because they truly reflect the brand's resemblance, the products and they target their audience really well !
As I recently heard there are some conflicts between the iphone 5C and the rest of the iphones simply because the audience are not sure what this product really is. What does the C stand for? some critics say it stands for cheap others say its for colour. The fact that the iphone 5C got released the same time iphone 5S was released this gave the audience a negative feeling about apple.
Why was apple launching cheaper brands? Is it still going to be positioned as a luxurious/ premium brand?
The 5S is for those who look forward to everything, they are the forward thinkers and love technology, love the experience and are more than willing to pay !
As for 5C the target audience is for the more price-conscious, those who want a high end smart phone with fun colours and with expressive personality.
Anyways this ad IS SO MUCH FUN ! I love the sophistication used. The use of the white space, the illustration of the apps, and THE COLOURS.
Hope you liked it as much as I did,
Sandra
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