Khalle el Jaw Wel3an - Buzz Lebanon

Lebanese commercials strike again. Every Lebanese person knows these commercials by heart not because of the amount of times that they are repeated on the channels, nor for the fact that they easily get stuck in your head but for the humor used in these ad's. The humorous part is the fact that every Lebanese guy goes through one of these scenarios, and the girls know the stories too, that allows us as consumers or viewers to relate to these ad's. 

Making an emotional relationship between viewers and the brand or product is the most important thing in the world of advertising and marketing. Allowing the viewer to relate and say yes that happens to me too or yes I know what you are feeling, allows the brand to be successful. 

These sequels of ad's allow humor to enter our lives and put a smile on our faces making us, as viewers, to understand, relate and remember these ad's. The product here is Buzz, which is a vodka energy drink sold in Lebanon. There is nothing more that I can explain about the drink except that the marketers here did a wonderful job, by taking the negative impact of the product (it being a vodka and an energy drink) and making it positive (by saying that it makes you do the right thing, or gets you out of trouble). I think that is one of the biggest challenges in the business, changing the consumers point of view about a brand that is perceived to be negative and making it positive.

Hope you had a great laugh

-Sandra

Bloomingdales #Dubai #followdxb

Every time I pass by Bloomingdales in Dubai I get fascinated by what the advertisement right next to their store is. Their ad's are huge and amazing ! Sometimes make no sense yet they are too big for the eye and mind to ignore !

I apologize for the low quality of the picture, and the fact that it was taken from far away :(

The ad, is a group of deer's that seem to be running. If you look closely you'll see two men in between running on four legs just like the deers, or atleast have the same body form. The slogan is 'see the story unfold'  which is really smart because as those who live in the uae know deer's are what used to and still live in the desert and the reason of the capitals name 'Abu Dhabi' Dhabi meaning deer. So the story is the deer becoming a man or showing the truth behind the man or maybe they are all running somewhere.

Now in the pictures you will see a white conversation like looking paper that says '#followdxb' which means hash tag it everywhere because bloomingdales hosted a fashion show and wanted all the posts to be connected through this hash tag. Well this is what I understood from the one result I found on twitter searching this hash tag.

Please correct me if what I wrote is inaccurate. 

And I hope you see why I love Bloomingdales' huge ad's and I apologize for the little information that I have provided but not much was written about it :( 

-Sandra

Be your own car, drive safe. Saturn cars

The following ad, won the prestigious Gold Lion Award in Cannes, France back in 2003. This amazing Saturn cars ad is just so entertaining and interesting to watch that you want to watch it until the end to understand what it's about, and you do !

This commercial speaks to every person who holds a license, not only a car owner. 

I, for example, don't own a car, however carry my UAE license and when the voice over in this ad said: "When we design our cars, we don't see sheet metal, we see the people who may one day drive them." I honestly felt like it spoke to me.

Again, my message is to drive safe, and don't text and drive
Stay safe,
-Sandra

Philips? or just a movie scene on pause

Knowing the trends going on and what the popular culture is talking about is very important for advertisers and marketers, in addition to what the popular culture are accepting and adding into their daily conversations.

This has got to be the most controversial ad I ever watched.
I know I gave it away with the title but watch and I shall explain right after.

As you saw, everything was so still that you just wanted to watch it until the end just to see who this ad is for, or what is the message behind this.  

Can you guess what was trending during the time of this commercial?

Without any effort I'm sure you all noticed the Joker face masks. This ad used the trend just right since it came out right after the movie, The Black Night, and while the popular culture was still talking about the movie.

The creative deliverable behind this is again that there is NO COPY, but I think if the brand name, slogan, tagline were screened or appeared throughout the ad it would've made more sense to first time viewers. 

I have to admit this ad made no sense to me until a classmate researched it and explained that it was for Philips LCD screen television, so if this was randomly played during a regular tv commercial break I wouldn't have known what was going on or what this was about. BUT maybe, that was the point Philips was trying to make. Maybe Philips wanted people to watch and search specifically for this commercial just to find Philips and generate the word of mouth where people say 'Oh I saw this weird ad where I had to search for it and I finally understood it' maybe that was the kind of ad they wanted to release.

Either ways, I still think that if this commercial had Philips' brand name, slogan or at least a hint it would have been much better.

What do you think?

-Sandra

Can a red can bring you a smile?

Ever wondered if that little red metal can can really bring a smile on your face? or is it that advertisers keep on advertising and Coca Cola keeps on campaigning that it brings you happiness that you have believed it yourself? 

This can be an ongoing debate that we can discuss and go through but I don't think there is a right answer for this, because even if it is not in your hand, you can't deny that you smile when you see a coke, or watch a coke commercial. I  know I do.

This next commercial is just an ad filled with emotions, and most importantly the thought of 'bringing us together' even if we are enemies, cause that is what Coke does. 

This ad is so silent, in a way where there are no words, no text nothing, yet so loud where the emotions scream the unspoken words. The audience can just understand the message so clearly which makes it just perfect.

A brilliant NO COPY ad, that couldn't have been done any better.

Hope you enjoyed this loud ad,
-Sandra =)

Happy to have a big nose ?

BGH is promoting air conditioners with the slogan "Big Nose" a humorous advertising campaign that gives 25% off to those with big noses.  Finally something different, and for those who are NEVER targeted !  Satchi & Satchi in Argentina created this big nose-meter, that was put in a store for people to check if their noses are big enough to get the discount.  The launch of BGH's Air Conditioners  is to help those who need the purest air, big noses.

Isn't the siren hilarious !
-Sandra

Live your life with Label 5

Albert Einstein once said “There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.” 

Alcohol drink Label 5 is a world wide known Scottish whisky who seem to have another perspective on how to live life. 

Amazing ad, I personally love the alignment of the diction used with this video.

Hope you liked it,
- Sandra =D