Lebanese commercials strike again. Every Lebanese person knows these commercials by heart not because of the amount of times that they are repeated on the channels, nor for the fact that they easily get stuck in your head but for the humor used in these ad's. The humorous part is the fact that every Lebanese guy goes through one of these scenarios, and the girls know the stories too, that allows us as consumers or viewers to relate to these ad's.
Making an emotional relationship between viewers and the brand or product is the most important thing in the world of advertising and marketing. Allowing the viewer to relate and say yes that happens to me too or yes I know what you are feeling, allows the brand to be successful.
These sequels of ad's allow humor to enter our lives and put a smile on our faces making us, as viewers, to understand, relate and remember these ad's. The product here is Buzz, which is a vodka energy drink sold in Lebanon. There is nothing more that I can explain about the drink except that the marketers here did a wonderful job, by taking the negative impact of the product (it being a vodka and an energy drink) and making it positive (by saying that it makes you do the right thing, or gets you out of trouble). I think that is one of the biggest challenges in the business, changing the consumers point of view about a brand that is perceived to be negative and making it positive.
Hope you had a great laugh
-Sandra
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