Knowing the trends going on and what the popular culture is talking about is very important for advertisers and marketers, in addition to what the popular culture are accepting and adding into their daily conversations.
This has got to be the most controversial ad I ever watched.
I know I gave it away with the title but watch and I shall explain right after.
As you saw, everything was so still that you just wanted to watch it until the end just to see who this ad is for, or what is the message behind this.
Can you guess what was trending during the time of this commercial?
Without any effort I'm sure you all noticed the Joker face masks. This ad used the trend just right since it came out right after the movie, The Black Night, and while the popular culture was still talking about the movie.
The creative deliverable behind this is again that there is NO COPY, but I think if the brand name, slogan, tagline were screened or appeared throughout the ad it would've made more sense to first time viewers.
I have to admit this ad made no sense to me until a classmate researched it and explained that it was for Philips LCD screen television, so if this was randomly played during a regular tv commercial break I wouldn't have known what was going on or what this was about. BUT maybe, that was the point Philips was trying to make. Maybe Philips wanted people to watch and search specifically for this commercial just to find Philips and generate the word of mouth where people say 'Oh I saw this weird ad where I had to search for it and I finally understood it' maybe that was the kind of ad they wanted to release.
Either ways, I still think that if this commercial had Philips' brand name, slogan or at least a hint it would have been much better.
What do you think?
-Sandra
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