Khalle el Jaw Wel3an - Buzz Lebanon

Lebanese commercials strike again. Every Lebanese person knows these commercials by heart not because of the amount of times that they are repeated on the channels, nor for the fact that they easily get stuck in your head but for the humor used in these ad's. The humorous part is the fact that every Lebanese guy goes through one of these scenarios, and the girls know the stories too, that allows us as consumers or viewers to relate to these ad's. 

Making an emotional relationship between viewers and the brand or product is the most important thing in the world of advertising and marketing. Allowing the viewer to relate and say yes that happens to me too or yes I know what you are feeling, allows the brand to be successful. 

These sequels of ad's allow humor to enter our lives and put a smile on our faces making us, as viewers, to understand, relate and remember these ad's. The product here is Buzz, which is a vodka energy drink sold in Lebanon. There is nothing more that I can explain about the drink except that the marketers here did a wonderful job, by taking the negative impact of the product (it being a vodka and an energy drink) and making it positive (by saying that it makes you do the right thing, or gets you out of trouble). I think that is one of the biggest challenges in the business, changing the consumers point of view about a brand that is perceived to be negative and making it positive.

Hope you had a great laugh

-Sandra

Bloomingdales #Dubai #followdxb

Every time I pass by Bloomingdales in Dubai I get fascinated by what the advertisement right next to their store is. Their ad's are huge and amazing ! Sometimes make no sense yet they are too big for the eye and mind to ignore !

I apologize for the low quality of the picture, and the fact that it was taken from far away :(

The ad, is a group of deer's that seem to be running. If you look closely you'll see two men in between running on four legs just like the deers, or atleast have the same body form. The slogan is 'see the story unfold'  which is really smart because as those who live in the uae know deer's are what used to and still live in the desert and the reason of the capitals name 'Abu Dhabi' Dhabi meaning deer. So the story is the deer becoming a man or showing the truth behind the man or maybe they are all running somewhere.

Now in the pictures you will see a white conversation like looking paper that says '#followdxb' which means hash tag it everywhere because bloomingdales hosted a fashion show and wanted all the posts to be connected through this hash tag. Well this is what I understood from the one result I found on twitter searching this hash tag.

Please correct me if what I wrote is inaccurate. 

And I hope you see why I love Bloomingdales' huge ad's and I apologize for the little information that I have provided but not much was written about it :( 

-Sandra

Be your own car, drive safe. Saturn cars

The following ad, won the prestigious Gold Lion Award in Cannes, France back in 2003. This amazing Saturn cars ad is just so entertaining and interesting to watch that you want to watch it until the end to understand what it's about, and you do !

This commercial speaks to every person who holds a license, not only a car owner. 

I, for example, don't own a car, however carry my UAE license and when the voice over in this ad said: "When we design our cars, we don't see sheet metal, we see the people who may one day drive them." I honestly felt like it spoke to me.

Again, my message is to drive safe, and don't text and drive
Stay safe,
-Sandra

Philips? or just a movie scene on pause

Knowing the trends going on and what the popular culture is talking about is very important for advertisers and marketers, in addition to what the popular culture are accepting and adding into their daily conversations.

This has got to be the most controversial ad I ever watched.
I know I gave it away with the title but watch and I shall explain right after.

As you saw, everything was so still that you just wanted to watch it until the end just to see who this ad is for, or what is the message behind this.  

Can you guess what was trending during the time of this commercial?

Without any effort I'm sure you all noticed the Joker face masks. This ad used the trend just right since it came out right after the movie, The Black Night, and while the popular culture was still talking about the movie.

The creative deliverable behind this is again that there is NO COPY, but I think if the brand name, slogan, tagline were screened or appeared throughout the ad it would've made more sense to first time viewers. 

I have to admit this ad made no sense to me until a classmate researched it and explained that it was for Philips LCD screen television, so if this was randomly played during a regular tv commercial break I wouldn't have known what was going on or what this was about. BUT maybe, that was the point Philips was trying to make. Maybe Philips wanted people to watch and search specifically for this commercial just to find Philips and generate the word of mouth where people say 'Oh I saw this weird ad where I had to search for it and I finally understood it' maybe that was the kind of ad they wanted to release.

Either ways, I still think that if this commercial had Philips' brand name, slogan or at least a hint it would have been much better.

What do you think?

-Sandra

Can a red can bring you a smile?

Ever wondered if that little red metal can can really bring a smile on your face? or is it that advertisers keep on advertising and Coca Cola keeps on campaigning that it brings you happiness that you have believed it yourself? 

This can be an ongoing debate that we can discuss and go through but I don't think there is a right answer for this, because even if it is not in your hand, you can't deny that you smile when you see a coke, or watch a coke commercial. I  know I do.

This next commercial is just an ad filled with emotions, and most importantly the thought of 'bringing us together' even if we are enemies, cause that is what Coke does. 

This ad is so silent, in a way where there are no words, no text nothing, yet so loud where the emotions scream the unspoken words. The audience can just understand the message so clearly which makes it just perfect.

A brilliant NO COPY ad, that couldn't have been done any better.

Hope you enjoyed this loud ad,
-Sandra =)

Happy to have a big nose ?

BGH is promoting air conditioners with the slogan "Big Nose" a humorous advertising campaign that gives 25% off to those with big noses.  Finally something different, and for those who are NEVER targeted !  Satchi & Satchi in Argentina created this big nose-meter, that was put in a store for people to check if their noses are big enough to get the discount.  The launch of BGH's Air Conditioners  is to help those who need the purest air, big noses.

Isn't the siren hilarious !
-Sandra

Live your life with Label 5

Albert Einstein once said “There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.” 

Alcohol drink Label 5 is a world wide known Scottish whisky who seem to have another perspective on how to live life. 

Amazing ad, I personally love the alignment of the diction used with this video.

Hope you liked it,
- Sandra =D

Smile back to Coke

Apologies for not posting the past couple of days, but uni started and I've been overwhelmed with which courses to take and which not to.

Back to the main point of MY BLOG !
Being one of the leading brands for marketing not only their product but for the engagement they have with their consumers Coca Cola has definitely done it again and will stop at nothing to reach higher than what they want.

I've learnt that a brand or any thing than needs to be sold must exceed the expectation of the customer and what they have in mind what the brand is bringing to them. Satisfaction must be greater than expectation.

Coca Cola just never seems to stop getting better and better.

So here's a smile to the world from coke.

Hope that put a smile on your faces,
Love,
Sandra 

Dubai Lynx 2013

In the world of advertising agencies and advertisers work and let their creativity flow not only for the clients and customers but also for the award events. The red carpet moment for advertisers is right there whether it's in Cannes or Lynx and many others.

The picture is the Dubai Lynx 2013 book
I for one love the cover. Simple is genius
Don't you agree?

  

I know the picture isn't so clear but I held the book and I couldn't help but take a picture of it and post it here.

I'm planning on blogging about most of the awards won during this event but until then,

Don't you just love the light bulb?

-Sandra

Here's the official Dubai Lynx website : Dubai Lynx

KitKat break

Everyone has come across a KitKat bench, the half wrapped chocolate and the chocolate coming out.
KitKat made a new full chocolate bench !
KitKat took a whole other road when they made these

Have a break, hake a KitKat

Samsung baby

Even though the baby's motion in this ad looks fake but this is the cutest ad EVER ! We all know the baby who LOVES vacuum's.

This baby doesn't only love but wants to bring justice to the world by getting hold of the vacuum his mom is using, the ad just brings too much cuteness especially when the baby puts his badass moustach on.

-Sandra

Chateau Ksara - Lebanon

Lebanon is said to be the place where Jesus performed the miracle of turning water into wine.

Again, I'm super excited to talk about an ad that was released in Lebanon and shook the world. Ksara is a brand for a alcoholic drinks,  Lebanese drink called 'Arak' and wines. All Ksara drinks are made in Bekaa Valley where the grapes are nurtured with care. Ksara is the first dry wine developed in Lebanon, being the oldest and largest winery in Lebanon, Chateau Ksara attracts over 70,000 visitors per year.

Ksara released the following ad, showing how genuine and real their wines are and how the Ksara caves were found. There are three versions of their ad, The orphan's story, The hunter's story, and the Monk's story.


Here are some of their other ads :

For more information on Chateau Ksara Visit their website :Chateau Ksara

Yahoo

On August 11, Yahoo released a video that they called 'Yahoo! 30 days of change' which is basically a video showing all types of fonts using the word 'Yahoo'. The reason of this campaign is for people to know and interact with Yahoo to chose their new logo.

Finally, 30 days later, September 4th Yahoo released their newest logo within the video below. The new logo changed a lot compared to the old logo, where here the letters are not alike and don't touch each other. This is a statement from Yahoo saying that there is something new about Yahoo. Only time will show us what it really is.

Hope you enjoyed these two videos
-Sandra 

Audi R8

Audi released a funny commercial back in 2008, where the policeman would rather keep the car safe instead of the girl hostage.  Well basically the car was the hostage. 

Check out the not so usual hostage story.

Zombie Boy is beyond the ordinary

People always want to be different, "special" in any kind of way. You may and may not know about 27 year old Rick Genest, also known as Rico or Zombie Boy. Being known for the tattoo covered body Rick got the chance to be in Lady Gag's video 'Born This Way'. In addition he is a fashion model who started tattooing his body at the age of 19 and now at the age of 27 Rick has no skin left with no ink on it. Also, Rick became the first ever male spokesperson, after endorsing L'Oreal for two years. 

Rick Genest really went beyond the ordinary to do something really mind blowing.

The ad below is just amazingly creative and mind blowing.  It is for Dermablend which is a professional make up products, showing how well scars, tattoos and defects may be hidden below their product. You have to watch this video until the end to be really amazed.

In case you didn't notice him before, here is Lady Gaga's Born This Way music video

Visit his official website : Zombie Boy

News for everyone 24/7 SkyNews

If you haven't heard about it or watched it yet, then I do not know what to say to you except WHERE HAVE YOU BEEN !! 

SkyeNews made a great hit with the shock it gave the movie goesrs in Abu Dhabi. It was a random day at the movies when the movie goers were watching the trailers before the movie when all of a sudden, SkyNews Anchor Rita Maalouf starts giving the news. 

It's just so funny, and SkyNews proves it's message when she says 'our promise is to report news "Now and From Everywhere", the movie goer then attacks her and says then how about you tell us about the movie, and the anchor smartly responds and does do keeping him shocked and apologizing to her so that she does not to continue.

Whether this was scripted or not, it is all over the place, people are sending this video link all over Whatsapp , BBM, also sharing it across Social Media websites such as Facebook and Twitter.


-Sandra

Play Monopoly

I'm sure you all know Monopoly the board game, so there's no introduction to what I'm supposed to say except that Monopoly released it's advertising campaign in Germany using the tag line 'Own it all'. The pictures speak for themselves with the classic house colors of Monopoly (Green and Red). 

McDonald's also used Monopoly in one of it's ad's, There's not much I can say except this ad does really bring a smile to those watching.

Hope you enjoyed it
Have a good weekend
-Sandra

Pause for Beer - Amstel

We have seen Coca Cola's hug machine, laughing machine, singing machine and dancing machine, but what the world haven't seen yet is a do nothing machine !

This is what Amstel is telling you to do ! Stand in front of this machine and DO NOTHING for 3 minutes. Again I am speechless to what I can say about this because the video explains it all.

LG Ultra Reality

LG released their newest ad for their newest product. The ULTRA CLARITY ULTRA REALITY. With 8.3 million pixels, the world's first 84 inch ULTRA HD TV is here.
The ad is basically a prank pulled off on interviewers who believe that something is hitting the view behind the office. Their reaction is just so funny and so real you can't help but laugh.

For more information on Ultra Clarity's descriptions please visit: Ultra Clarity Ultra Reality LG
Hope you enjoyed this
-Sandra

Donate with an O

Did you ever donate? Or know someone who did?

Donating is a big deal, whether you are donating blood, or an organ. 

Other than being the right candidate to whoever you are donating you also have to be in good shape and health, in addition to saving someone else's life. That in my eyes is the most selfless thing anyone could ever do and adopting.  Helping a stranger or someone you care about is just what being a human is all about.

The following ad's are from a 'Become a Donor' campaign. I apologize for I do not know the agency or or the firm responsible for these ad's however they are just so great that I had to share.

Funny Fitness ?

We are living in a world where the whole world is moving towards being fit. It's not about weight anymore its about your own personal fitness. How fit are you !

Below are some funny, creative and smart ad's.

There's not much I can say about all of these, they speak for themselves.

Make time for fitness !

-Sandra 

A blast from the past - Coca Cola Re:Brief

For those of you who do not know the ad shown above, it is a 1971 ad called "Hilltop" by Coca Cola, specifically thought and created by Harvey Gabor the art director.  This ad succeeded and became known world wide, back in 1971, Gabor and Bill Backer, songwriter and advertising executive, sat down together to create the 1971 Coca Cola ad known as Hilltop. They both had one wish, that was to buy the world a Coke and that came true. This year Coca Cola partnered with Google, to recreate the "Hilltop" ad but to a whole more advanced level, they created a more modern and innovative campaign. 

In the video below you will see how Harvey Gabor, really kept the main ad the same yet created a whole knew one.  "Buy the world a Coke" campaign was redesigned and personalized so that every one can receive and send someone else a Coke.

Harvey Gabor is a true inspiration and may I say a genius in the world of advertising, for he recreated, rebriefed something he had done years ago, and he as you may have seen, does not use technology and had no idea what Google really is !
Amazing !

"I'd like to buy the world a home and furnish it with love, 

Grow apple trees and honey bees, and snow white turtle doves,

I'd like to teach the world to sing in perfect harmony,

I'd like to buy the world a Coke and keep it company.

It's the real thing, Coke is what the world wants today."


For more information please read:
Project Re:Brief by Google
The story of Hilltop
The making of "I'd Like to Buy the World a Coke"

Hope you enjoyed this as much as I did
-Sandra