For those of you who do not know the ad shown above, it is a 1971 ad called "Hilltop" by Coca Cola, specifically thought and created by Harvey Gabor the art director. This ad succeeded and became known world wide, back in 1971, Gabor and Bill Backer, songwriter and advertising executive, sat down together to create the 1971 Coca Cola ad known as Hilltop. They both had one wish, that was to buy the world a Coke and that came true. This year Coca Cola partnered with Google, to recreate the "Hilltop" ad but to a whole more advanced level, they created a more modern and innovative campaign.
In the video below you will see how Harvey Gabor, really kept the main ad the same yet created a whole knew one. "Buy the world a Coke" campaign was redesigned and personalized so that every one can receive and send someone else a Coke.
Harvey Gabor is a true inspiration and may I say a genius in the world of advertising, for he recreated, rebriefed something he had done years ago, and he as you may have seen, does not use technology and had no idea what Google really is !
Amazing !
Grow apple trees and honey bees, and snow white turtle doves,
I'd like to teach the world to sing in perfect harmony,
I'd like to buy the world a Coke and keep it company.
It's the real thing, Coke is what the world wants today."
For more information please read:
Project Re:Brief by Google
The story of Hilltop
The making of "I'd Like to Buy the World a Coke"
Hope you enjoyed this as much as I did
-Sandra
0 comments:
Post a Comment